So…Is That Good? The Complete Beginner’s Guide to Benchmarking on Social Media

If I were to tell you that a recent tweet of mine received 20 clicks, what would you think?

Maybe 20 clicks sounds like a lot based on what you’ve found for your own accounts. Maybe 20 clicks sounds rather lean, considering what you know about clickthrough rates of big brands or your most successful posts.

Checking out the raw numbers of your social media stats, free of context, makes it quite hard to draw any concrete conclusions.

Imagine having a way to …

The post So…Is That Good? The Complete Beginner’s Guide to Benchmarking on Social Media appeared first on Social.

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